Christopher R. Weingarten (@1000TimesYes) - Music Writer, RollingStone.com and Village Voice
My job as a rock journalist became obsolete right about the time I joined the industry. Weingarten explains how search engine optimization is dumbing down music writing and no one is thinking critically, magazines hire bloggers who just plug in trending keywords to get as many hits as possible. Because albums are leaked months before they hit shelves consumers can listen to the album and they don't need a music reviewer to tell them what it's like. They can decide if they like it or not, this is good and bad, it's turned the music writing industry into a game of "firsties," no one cares about the quality of the message as long as they get it out first.
This kind of piggy-backs on my discovery that every time I mention Tegan and Sara in my blog readership spikes
"Good writing dies at the hands of search engine optimization," Weingarten said and the crowd applauded. It's really a brilliant lecture, well worth a listen.
Weingarten writes twitter album reviews here.
Fleet Foxes, Tegan and Sarah, Broken Social Scene, Lady Gaga, She and Him, Vampire Weekend, OutKast, Surfer Blood, Flobots, Girl Talk, Iron and Wine, Death Cab for Cutie... you get the picture.